HAATBP EVENT IN NYC

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Portfolio Center design student Shar Biggers attended the One Club’s ‘Here Are All The Black People’ event in New York this past  September and had this to say about it: “One Club’s HAATB fair was a once in a lifetime opportunity. I got the chance to showcase my talent and to sit down with some of the greatest advertising agencies in the industry, from Grey Worldwide to Leo Burnett. Not only that, but what I thought was only a critique style portfolio review, actually turned into potential dream job opportunities. I am so full of gratitude, and appreciative of One Club, all the ad agencies who participated, and Portfolio Center for opening up the way for me to attend. Truly one of the most gratifying days of my life, which validated all of my hard work over these two years!”

For those of you who might want to go next time, here’s a little more background on the event from herearealltheblackpeople.com:

The One Club’s celebrated Here Are All The Black People is the most highly anticipated multicultural career fair for aspiring creatives in the advertising and design industries. HAATBP provides real world solutions to the lack of diversity in advertising creative departments. Companies that recognize the value of having creatives from diverse backgrounds and experiences on their team support this one-day event.

HAATBP was created a few years ago, following a discussion between advertising greats Jimmy Smith and Jeff Goodby about diversity in advertising, when the question was asked, “Where Are All The Black People?” The One Club decided to do something about it and thus created Here Are All The Black People as an answer. Here Are All The Black People is a one-day annual event where future multicultural creatives get to showcase their talent to top agencies and creative professionals in the business.

This year’s agenda includes testimonials by top creatives from various agencies, portfolio-building workshops, portfolio reviews, live “elevator” pitches, mentoring sessions, one-on-one interviews with agency recruiters and more! Also, be sure to enter the HAATBP poster contest!
The event is open to students, recent graduates and professionals looking for a career change, also industry creatives who are looking to give back, meet and hire new, diverse talent.
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Dave Whitling // The Bitter Southerner

Y’all Come! This Thursday, Oct.16 // 10 AM Portfolio Center presents Dave Whitling, Creative Director of The Bitter Southerner for the fourth seminar of the fall series. 

If you like hearing about down home, food, scuppernongs, nostalgia, music, and the deep south— well! Dave’s ‘a telling this week so please come and join in. 

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Michele Norris, Peabody Award reporter for NPR says of The Bitter Southerner,“They celebrate and support storytelling through writing, photography, memory and rhythm. They recognize sins without wallowing in guilt. Bitter Southerner can make you cry, cringe and laugh out loud at the same time.”

Following the curiously grotesque to stories of the genteel south some pretty important folks have gotten on board as fans in Lucinda Williams, Food Network superstar Alton Brown and Design Sponge blog founder Grace Bonney.  

Hank

(It’s Free and the presentation is open to all students and the general public)

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The Wall is Fabulous…

What a great Portfolio Center Wall Show! It’s kind of fun to do awesome work. Kudos to everyone for a great turnout and some hard work this past weekend to make it all happen.

Hank

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Designer Leif Steiner of Moxie Sozo is speaking this Thus. @10 a.m, Oct. 9th @ Portfolio Center

"It took Thomas Edison 10,259 attempts to create a working light bulb— And, yes! that is exactly the kind of people we hire at Moxie Sozo.” Come hear more as Leif Steiner tells great stories. He’ll be speaking this coming Thursday at 10 a.m., Oct. 9th at Portfolio Center. (It’s Free to all students and open to the public).  

Leif Steiner, Principal and Creative Director of the Boulder based design and branding firm beliefs have a highest credibility within creative arenas as he imagines,”I look for people who want to achieve greatness in this profession. Being the best is a full time commitment. Success in anything requires an extraordinary amount of work and sacrifice. Nothing less. I hire people who want to be successful.”

Leif in a recent interview with The Denver Egotist backs up his philosophy for when questioned about it being rumored that Moxie Sozo has never lost a client he said,”When agencies win awards or believe their own hype, they get fat and relax. And then they lose their clients to the hoards of younger, more agile agencies who are willing to work a little bit harder, stay up a little bit later, and push the boundaries a little bit further.”

He is a guy that believes in passion exuding greatness. He’s all about freeing creatives from restraints and letting their spirits soar at Moxie Sozo.

A great example of that conviction occurred as one day not long ago Leif went out to lunch, and on the way back he impetuously stopped at the travel agents office and bought 5 tickets. Returning to the office he announced to 5 employees they were going on an adventurous trip and to be ready but not where they were headed. It was a total secret until they all got to the airport several days later- and the next stop— Lima, Peru! So it was off to the Andes and to the upper reaches of the Amazon. Want to stay motivated — well, sign-up for Moxie Sozo and maybe it’ll just happen!?

There is a Persian term: یارکی // یارکی is a state of readiness; alert and hungry, but not weak. یارکی would be a good description Moxie Sozo.” Don’t miss Leif Steiner this week at Portfolio Center’s seminar series. He has some stories to tell & things to say about doing awesome work.

See you Thursday morning. 

Hank

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NYC! Save the Date! Oct 24th!!!

Portfolio Center’s’NEW talent will be there for our 2014 portfolio review on Oct. 24. Meet the new grads and see some of the most amazing work on the planet. Please come and join with us. You don’t want to miss this. 

hank@portfoliocenter.edu. > Let me know with an r.s.v.p. shoutout back if will so we’ll be sure to save you the very best spot. 

Hank

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Behind the Radio Classes

Bob Barrineau, one of our amazing instructors here at Portfolio Center, gives us a sneak “behind the scenes” look our into our radio classes that form an integral part of our exciting copywriting program…

Somebody once said, “Death is hard. Radio is harder.” And that’s so true.
But I’ve always loved radio. It’s my favorite medium to write in and I never
understood why so many copywriters hated radio or were afraid of it. I guess I was young and too naïve to know I was supposed to be intimidated by it.

Starting out in my career, any time a radio assignment came along, I jumped at it. I immediately started having some success with radio, so other writers happily passed on their radio assignments to me. They felt like they were dumping their broccoli onto their little brother; I felt like I was getting their dessert!  

At Portfolio Center (PC) I wanted to pass my love of radio on to my students and show them how being good at radio can really set them apart from other writers coming out of ad schools. Everyone will have strong print work in their books…but having great radio in their book will make them stand out — and get hired. Being a strong radio writer will also give them more job security once they’re working in the real world.

The radio production class really came about from my students wanting to
take more radio classes from me. I was already teaching them Radio I and
Radio II — and they were developing terrific scripts. Now they wanted to
take the next step in the process and learn how to produce those scripts
into finished spots. So I begged my friends at Company 3 (formerly Riot
Studios) to give us blocks of studio time working with their audio
engineers. Amazingly, they said yes! Then I reached out to all my voiceover friends asking for volunteers to help perform our scripts. Again, their generosity blew me away. (Side note: as crazy as our industry can be, it really is filled with amazing people who will bend over backwards to help one another.) 

After our first quarter of classes, we entered the finished spots in the
Radio Mercury Awards competition and won 1st Place. The following year, we won 1st Place at the Mercurys again. Suddenly, word was spreading throughout the voice talent community about the amazing radio we were creating at PC — and my inbox started getting flooded with voice actors volunteering to work with us. How cool is that! We’ve now won the Mercurys 4 times, and have been nominated as a finalist countless other times. The best part is now PC students look forward to working on radio assignments and can’t wait to take the classes. They know radio is hard as hell, but they’re not intimidated by it.

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Graduation Night

The Newest Portfolio Center Grads celebrate their awesome achievements as their futures look bright. Pictured (l to r) are: Mary Durant, Beth McNair, Rae Salyers, Sam Kelly, Alexandra Rancier, Terence Raines, Melissa King, Roy Hinshaw, Zach Rossman and William Cain. Absent from the picture is Grad Steve Alverez. 

Congratulations!!! from your entire Portfolio Family and best wishes into your amazing futures Graduates! We are proud of you. 

Hank

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Ken Carbone & Portfolio Center

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With the Super Bowl fast approaching, Ken Carbone of the Carbone Smolan Agency in NYC asked PC students to create commercials for some very worthy charities and non-profit organizations. Covering a provocative range of topics from bullying and third world education to hunger and child marriages, the spots effectively communicate big ideas in under 30 seconds.

Here they are…

The Bully Project
TED Talks
Pencils of Promise
No Kid Hungry
Creative Commons
Conservation International
Too Young to Wed
Canine Assistants
Alzheimer’s Association

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NO CAMERAS

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PC Press has just published its third book, titled No Cameras, about Atlanta’s legendary Clermont Lounge. The project began while designer Ryan Wood was still a student at Portfolio Center. He enlisted the help of a friend, PC graduate Artem Nazarov,   to shoot the photography. The two worked closely in collaboration with Atlanta writer Dana Hazels Seith, to create a coffee table book that celebrates the lounge’s unique history and infamy. Filled with rich and provocative imagery and sprinkled with insights from patrons (including Anthony Bourdain and Margaret Cho) and from the dancers, themselves, the book is an inside look at “Atlanta’s Oldest Gentlemen’s Club.” No Cameras will be available on Amazon, beginning January 29, 2014. All profits go to the Portfolio Center Scholarship FundOrder now.

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Ken Carbone Workshop

Ken Carbone visited PC last week and led a workshop for a project that will result in big news in the near future. Here is Portfolio Center at its best, with students in every discipline teamed up for the ultimate in creative communications collaboration.

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Portfolio Center and the Big Apple

Carbone Smolan, Pearlfisher, Sequel, Frog: What these names have in common, apart from being top design firms, is that all of them hired Portfolio Center graduates just a few weeks after this year’s portfolio review in New York City.

Each Fall, the days following their graduation are not a quiet time for Portfolio Center grads. Instead, they’re tucked away in their workspaces as usual, making changes to their books and trying to one-up one another with takeaway items to give to the industry professionals they’ll soon be meeting in the Big Apple. Their long hours are mirrored by the school’s administration, who work every year to make sure this amazing opportunity goes off without a hitch. As portfolios are being tweaked and reprinted, portfolio review invitations are being sent out to the top design and advertising professionals working today.

One crisp New York morning the review begins at 11 a.m. sharp and quickly picks up speed. For the rest of the day the room is full of guests from some of the country’s most respected companies and agencies, who listen to the graduates present their books. Every year these agencies accept the invitation to view Portfolio Center’s work, and every year they leave talking about the high quality of the work they’ve viewed. By six that evening, the graduates are hoarse but happy, and their visitors leave impressed, inspired, and—quite often—ready to hire.

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Save the Date! > Steve Heller Speaks at MODA

The Paul Rand Lecture Series presents: STEVE HELLER: Typology: Eccentric, Eclectic and Erotic Type. The event is FREE to all students anywhere however you must sign up on the MODA website (http://www.museumofdesign.org/).

(Please note: This 1p.m. lecture is a student only event).

Q’s > hank@portfoliocenter.edu 

This event is co-sponsored by: Portfolio Center, AIGA/ Atlanta Student Chapter and MODA.

Poster Design- Alexandra Rancier 

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The Fall Wall

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We applaud everyone’s efforts today as it was a super camaraderie and a lot of ‘on the go energy that was just the springboard needed to create a fabulous Fall ‘Wall Show.’ Kudos to everyone for this tremendous effort. Your sharing and the terrific accomplishment is a ‘Wall which you can now show off with great pride.  

Hank

PS: And a ‘special thanks to all the 1st quarter students who turned out for their 1st wall hanging that little difference makes a big difference!

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Autumn Grads 2013 Congratulations!!!

Portfolio Center autumn Graduation 2013 celebrates an amazing class— next stop NYC!!! Shown newly graduated: Andy Stewart, Meredith Morten, Abby Hunt, Kristen Murphy, Georgette Blay, Amanda Brennan, Jille Natalino, Blake Sanders, Joey Appie, Jenny Savage, Mary Harding, Brett Falcon, Bailey Andrews, Elizabeth Kelley, Joanna Milewski, Laura Woodall, and Kyle DeLoach.

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Congratulations to all the NEW Portfolio Center Grads!  

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"In case it seemed ambiguous, Thank you! Portfolio Center."

What a wonderful story coming from alum Anne Marie Purdy. Anne Marie is senior designer and art director for the Boeing Airlines account at DraftFCB in Chicago, where one of her projects is the fabulous 787 Dreamliner. Needing ‘special talent’ recently for a testimonial commercial spot, she was looking for someone who had flown on the Dreamliner prior to its pre-grounding. 

So after several rounds of auditions, fellow alum, friend, and designer  Katie Kosma was cast for the commercial. ”Just like old times,”Ann Marie’s note read. As she was on set directing her old buddy,”…it was that Purdy Kosma magic all over…" as if they’d never left Portfolio Center.

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The lasting connections between Portfolio Center alumni and students are significant and Portfolio Center is ever the incubator of these amazing relationships.

Hank

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