It’s been amazing, “and I feel like it’s a bit of a breath of fresh air,” said Marissa Kraxberger, Creative Director of Oscar de la Renta and creator of the highly acclaimed blog,’George and Ruby.’
Whether she’s having a date night with her husband photographer Nate (also a Portfolio Center alum), or taking her kids to a dragon boat festival, or working energetically on behind-the-scenes footage of an Oscar de la Renta fashion show,” she gives you a peak via George & Ruby (www.georgeandruby.com) at how cool it is to love your family and your job.
PS: Check out the ABC interview: http://abclocal.go.com/wabc/story?section=news%2Flifestyle&id=9076405
Congratulations to alum Ricardo Gandolfi, Creative Director at Terremoto Propaganda, and his team (G-lerm Rubini, Fabian Oliveira, Cintia Suzuki Tattoo and Ernst Photography) in Brazil. Their super campaign for road safety,“Stop the Violence,” is featured on the cover of the new issue of Archive Magazine.
This striking piece was designed as a preventive awareness campaign, reaching out to young people. Their imaginative and motivating work showcases an upsurging creative trend that finds Brazil perhaps the ‘hottest country on the planet, scorching communications within the advertising world.”
Good design makes life easier. It solves problems. It streamlines processes. Portfolio Center alum Lauren Jung knows this, and her new site, theshelf.com, proves it. Shelf takes care of all the chores involved with price-conscious online shopping. It helps you shop for the stuff you want for the prices you’re willing to pay. As you shop, you bookmark each item you’d like to purchase and set up a price notification that alerts you immediately when the item goes on sale. Shelf shows you the lowest price after all promotions have been factored in, gives you all promo codes, and creates a chart of an item’s past prices so that you can decide whether to hold out for a bigger drop.
The idea for Shelf came as Lauren was painstakingly tracking the price of a Nooka watch she wanted, waiting for it to go on sale. After three weeks of constant monitoring, she bought it at 70% off the original price. Lauren says that at the same time she was “super-psyched” to get the great deal, it also occurred to her that it would be really nice if someone else could keep track of the pricing for future purchases. She knew just enough about coding and development to grasp the possibilities…And that’s where her significant other, Atul, a computer scientist, came in.
Last year, Lauren and Atul moved from North Brunswick, New Jersey, to San Francisco. He does the back-end development, while she concentrates on the design and the front end. Together, they’ve built the site with very little outside help, which is something they’re extremely proud of. The biggest challenge right now, Lauren says, is marketing, because neither of them has marketing experience. They recently began releasing on fashion blogs, offering giveaways to drive users to the site. Results have been better than expected, or as Lauren says, “It’s an experiment that’s looking pretty promising thus far.”
To learn more about Shelf, Lauren, and Atul, click here.
Ali Dick and Jessica Sutton are off visiting Anna Shypalo Maida in Houston, Texas this weekend enjoying the wild west rodeo (btw, for those that haven’t seen a Texas rodeo you ain’t lived). The value of a life network is never showcased in a more wonderful way than from amongst our alumni who create a fabulous crisscross across the country by their valued friendships within life and business.
One of those amazing friendships started and evolved amongst alumni Ali Dick, Jessica Sutton and Anna Shypalo Maida. Anna is a designer at Savage Design in Houston. Ali has her own freelance business in Atlanta and Jessica is a designer art director at Sapient in Atlanta. We are proud to say Ali and Jessica are both on the faculty at Portfolio Center.
Portraits: Alyssa Blank, Center; Tim Turnquist, Kim House, Val Alexander, Stephanie Toole, Addie Courington, Hank Richardson, Step Schultz, Mike Schwalm, David Decepida, Cameron Searcy
In 2008, I started to worry that I was too young to stay at one brand for too long… I needed more experience if I was to grow into a senior creative position. I accepted a job as a graphic designer at Armani Exchange. I had hoped that I would be able to learn more about fashion branding and marketing within another brand. My stay there was short as I felt I had taken a step back. Armani Exchange was a great place to work, but I didn’t feel challenged. I decided to take a brief hiatus from the fashion industry to explore agency life. I accepted a position as a Senior Designer at Electric Artists, a boutique agency specializing in digital strategy. My projects ranged from strategic conceptual initiatives to interactive games and widgets to full scale website development. This experience set the stage for the rest of my career. I developed an expertise in social and digital media early on by leveraging these new platforms to design innovative campaigns. My clients were American Express, Starwood Hotels, USA Networks and more. I was at a digital strategy agency at just the right time… innovative companies were starting to test the social waters on facebook… blogs were becoming something that every brand wanted to have… it was the beginning of the social revolution for brands and I felt like I was at the heart of it. I loved it, but I missed fashion. I never thought I was a “fashion girl,” but I was wrong.
You can follow Marissa on her blog right here.
THE 48-Hour International Organization of Packaging Professionals Southeastern Student Design Packaging Challenge for 2013 summoned round-the-clock efforts as Portfolio Center students delivered on some amazing strategies and ideas. Eight incredible teams sequestered in a charette, taking on bold risks and showcasing their incredible passions all the while trusting in their hearts to create and make some stunning packaging concepts. Viva la Creativity!
Thursday Feb 21 6:30pm - 8:30pm
I look forward to seeing you all! RSVP right here to Claire.
“You know, I haven’t always been a coffee person,” he says, as I hand him a grande medium roast – no cream, no sugar – just as he ordered.
It’s clear to anyone who’s ever been in the presence of one of Rick Parker’s flaming button downs that this Art Direction department head is far more than your everyday “ad nerd.” In fact, there’s not much that Rick is not. A self-proclaimed “oversized flower child,” he has gone from airbrushing the sides of carnival rides to playing bagpipes at the Queen’s Golden Jubilee.
Although his father and grandfather were both in the advertising industry, Rick never felt pressured to follow suit [Rick hates suits]. He learned the basic functions of print production from his grandfather, an accomplished printmaker, and became so proficient that he twice went to the National Vocational Industrial Clubs of America Competition. One year, he took home bronze and the other, a bad hangover, but both were great memories. Still, the industry seemed frighteningly corporate to the carny kid who just wanted to rock.
At the age of 16, Rick started drawing caricatures and airbrushing t-shirts and vending machines at local carnivals. When he grew tired of making money for other people, he took it upon himself to start an independent airbrushing operation at Six Flags Over Georgia, the same operation that is still going strong today.
“I grew up fast but matured slowly. I’m not even sure the maturity process is over yet.”
Rick gives a signature chuckle and grabs his beard.
While his carny days may have been short-lived, the carnival served a surprisingly significant role in Rick’s journey to Portfolio Center. One day, while Rick was drawing caricatures, a man stopped to watch and handed him a Portfolio Center brochure. Having never heard of the place, Rick stuffed the brochure in his pocket until he could find the nearest trashcan.
After a wild period of less painting and more partying, Rick decided to go back to school to hone his skills and pursue a more sustainable career. As he was driving down West Peachtree Street, on his way to apply to a different Atlanta art school, Rick spotted the same icon that he had seen on the brochure months before, this time standing tall against the Buckhead skyline. Be it fate or coincidence, Rick was intrigued.
He climbed the stairs to the top floor of the Center Stage building, the original Portfolio Center location, and was greeted by the admissions director, who happened to be same man who had approached him that day at the carnival. To make things more interesting, the dean at the time had been a judge at the national vocational competition the year that Rick took home bronze and had also had his eye on him for several years.
“I’m pretty sure he actually said, ‘I’ve been watching you,’ which was totally creepy because I had never seen the dude in my life. But I knew from that moment that this was no coincidence.”
Rick signed the papers then and there and started at Portfolio Center the next quarter as an illustrator.
Since graduation, Rick has been back to PC three times as an instructor. Working with students after spending time in the professional realm has offered him a unique perspective into the direction of the industry.
“What has stayed the same is the vibe, the chaos and the energy. The innocence of the student world creates a pure, electric environment and a creative flow that jaded professionals have lost. I’m in a more creative environment here – even doing wall hangings – than I am at any agency. I’ve just never been able to shake this place.”
As he takes another sip of his medium roast, I get a glimpse of the Celtic tattoo peeking from underneath the sleeve of his Harley-Davidson T-shirt.
In between teaching stints, Rick has worked at more than 11 different companies in six different cities. In all his moves, he says Cincinnati was both his favorite place to live and the place he least expected to like. In fact, Rick says he would probably still be there today if it weren’t for the cold weather and distance from his family. Although his roots are now firmly planted in Atlanta soil, he admits that three years in Madrid could probably change his mind.
Rick’s willingness to move put him on the fast track to success, advancing his career and building a book that Ogilvy himself would envy. However, he does say there are some things he would do over again if given the chance.
“My mindset was to always follow the job. If the job was good, you took it and dealt with everything that followed. I wouldn’t recommend that today. Personal life is a very big part of your self esteem and happiness. I made great friends throughout the process, but I woke up one morning and was like, what the hell am I doing in Baltimore? I’m a Southern kid!”
If Rick has learned one thing, it’s that a good agency doesn’t always mean a good job and that, just because a company may be the flavor of the week, it doesn’t mean you should always make the purchase.
“It’s about the people and the environment. I tell students to go into everything with their eyes wide open. If I smell a poisonous agency, I’ll warn them.”
Rick made many of his moves alongside the same copywriting partner he met as a student at Portfolio Center, demonstrating the importance of relationships in school and work.
“Our friendship made our professional work that much stronger. We’d buy a 12 pack of cheap beer, usually Schaefer, and concept until the wee hours of the morning.”
When it comes to office space, he prefers the grease-stained walls of a garage over any fancy, highly-designed corporate lounge. “I like dank, industrial areas. The smell of gasoline and concrete. Knowing I can spill a cup of coffee and not ruin somebody’s expensive carpet. I’m also really uncomfortable around pointy objects.”
He taps the corner of his desk and winces.
Rick received a diploma in Education for Ministry from The University of the South School of Theology, while he pursued the Anglican priesthood, which, he makes it a point to mention, doesn’t require celibacy. He’s been fascinated with the questions of religion since the age of seven or eight and cites it as one of his three major interests, along with art and ridiculous stunts.
“I’m definitely not your ordinary religious sort, and I’m pretty sure the average religious person is convinced I’m going to Hell.”
If Rick does go to Hell, it will likely be on the back of a Harley. An officer in the Atlanta Chapter of the Harley Owners Group, Rick is a motorcycle enthusiast and last year checked off a venture on the bucket list of all hog heads – the South Dakota Sturgis Motorcycle Rally. With over 750,000 motorcyclists in one town for two weeks, Rick describes the trip as “a magical voyage into the rip-roaring raucous world of Wild West insanity.”
He takes this time to show me a blog he created to document the journey and the characters he met. Ask him about “Crazy Mike.”
In addition to Bibles and bikes, Rick also plays the classical piano and the Great Highland bagpipes, sings baritone in his church choir, and is an accomplished archer.
Having trained under a colonel in US army, who learned his techniques during the Korean War, Rick longed for Olympic gold. When puberty hit, girls and cars, or “fumes and perfumes,” came into play and he lost focus. Now looking at the 11 bows decorating his living room walls, he kicks himself thinking about how many girls and cars he could’ve snagged as an Olympic athlete.
“That’s kind of when you want to punch your 15-year-old hormones in the face.”
Although Rick credits music as having the most influence on the way he creates, he says that it’s not the hobbies themselves that are important, but that every creative person has a lust for life and a desire to learn.
“Get into racing cars, horseback riding, painting… go sing, go become a fly fisherman. Develop passions. This is the only life we get. I was that kid who got fingerprints on everything. I’m still that kid. I want to touch everything in the room. I know how to rebuild my car, not because I’m a mechanic, but just because I want to be able to.”
The same applies to advertising, he says. Art directors and writers should not have to write code, for example, but they should have at least a basic knowledge of it so that they can understand what it takes for developers to bring their ideas to life.
“If you live that way, you can talk a lot more knowledgeably than if you live your life between the covers of an ad annual.”
Rick may not dwell inside an ad annual, but he has certainly been featured in enough. With spreads in publications like Art Direction Magazine and Print Regional, he has more than 40 ADDY, TELLY and EFFIE Awards to his name, and was voted Best in Show at the Portfolio Center Alumni Awards. Needless to say, Rick’s bows and arrows are in good company on the wall.
For Rick, the rewards are not in awards. He says that the desire to create often eclipses what is best for the client and that elevating the creative possibilities of a brand can be a tricky process. Every client is able to move at his own pace. The result may not end up exactly where the creative saw it going, but it may far surpass where the client thought it could go – and that’s gratifying.
“At the end of the day, it’s all about that relationship. I’m not in the business of offending people for awards. You can’t be a bully. I have been brought to tears watching a client being bullied and not being able to do anything about it. It’s frustrating and it’s wrong.”
The most rewarding experience of Rick’s career [besides teaching the remarkable students of PC, of course] came in the form of a recommendation letter written by the Tennessee Department of Transportation to another prospective client on the behalf of Rick’s agency.
“I’ve never received a greater honor. It was so much better than a box of One Show pencils. That is what the business is all about.”
So what’s left for the man who’s done it all? Rick still wants to run with the bulls in Pamplona, but says it may not be the most rational decision at his age. However, it’s become pretty clear that Rick has never been a slave to reason. He also wants to take the Trans-Siberian railroad from Russia to China and ride an elephant into the jungles of Thailand to stay with the Tanglick people.
“If I get those done, I really will be out of ideas.”
Cowboys and Hot Rods gathered to remember their times on Bennett Street— and what a great time was had by all. This awesome get-together was held at Christian Helms’s world famous Frank, where alumni spanning 20 plus years recalled their education and great times at Portfolio Center and shared about their current adventures.