Behind the Radio Classes

Bob Barrineau, one of our amazing instructors here at Portfolio Center, gives us a sneak “behind the scenes” look our into our radio classes that form an integral part of our exciting copywriting program…

Somebody once said, “Death is hard. Radio is harder.” And that’s so true.
But I’ve always loved radio. It’s my favorite medium to write in and I never
understood why so many copywriters hated radio or were afraid of it. I guess I was young and too naïve to know I was supposed to be intimidated by it.

Starting out in my career, any time a radio assignment came along, I jumped at it. I immediately started having some success with radio, so other writers happily passed on their radio assignments to me. They felt like they were dumping their broccoli onto their little brother; I felt like I was getting their dessert!  

At Portfolio Center (PC) I wanted to pass my love of radio on to my students and show them how being good at radio can really set them apart from other writers coming out of ad schools. Everyone will have strong print work in their books…but having great radio in their book will make them stand out — and get hired. Being a strong radio writer will also give them more job security once they’re working in the real world.

The radio production class really came about from my students wanting to
take more radio classes from me. I was already teaching them Radio I and
Radio II — and they were developing terrific scripts. Now they wanted to
take the next step in the process and learn how to produce those scripts
into finished spots. So I begged my friends at Company 3 (formerly Riot
Studios) to give us blocks of studio time working with their audio
engineers. Amazingly, they said yes! Then I reached out to all my voiceover friends asking for volunteers to help perform our scripts. Again, their generosity blew me away. (Side note: as crazy as our industry can be, it really is filled with amazing people who will bend over backwards to help one another.) 

After our first quarter of classes, we entered the finished spots in the
Radio Mercury Awards competition and won 1st Place. The following year, we won 1st Place at the Mercurys again. Suddenly, word was spreading throughout the voice talent community about the amazing radio we were creating at PC — and my inbox started getting flooded with voice actors volunteering to work with us. How cool is that! We’ve now won the Mercurys 4 times, and have been nominated as a finalist countless other times. The best part is now PC students look forward to working on radio assignments and can’t wait to take the classes. They know radio is hard as hell, but they’re not intimidated by it.

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Graduation Night

The Newest Portfolio Center Grads celebrate their awesome achievements as their futures look bright. Pictured (l to r) are: Mary Durant, Beth McNair, Rae Salyers, Sam Kelly, Alexandra Rancier, Terence Raines, Melissa King, Roy Hinshaw, Zach Rossman and William Cain. Absent from the picture is Grad Steve Alverez. 

Congratulations!!! from your entire Portfolio Family and best wishes into your amazing futures Graduates! We are proud of you. 

Hank

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Ken Carbone & Portfolio Center

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With the Super Bowl fast approaching, Ken Carbone of the Carbone Smolan Agency in NYC asked PC students to create commercials for some very worthy charities and non-profit organizations. Covering a provocative range of topics from bullying and third world education to hunger and child marriages, the spots effectively communicate big ideas in under 30 seconds.

Here they are…

The Bully Project
TED Talks
Pencils of Promise
No Kid Hungry
Creative Commons
Conservation International
Too Young to Wed
Canine Assistants
Alzheimer’s Association

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NO CAMERAS

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PC Press has just published its third book, titled No Cameras, about Atlanta’s legendary Clermont Lounge. The project began while designer Ryan Wood was still a student at Portfolio Center. He enlisted the help of a friend, PC graduate Artem Nazarov,   to shoot the photography. The two worked closely in collaboration with Atlanta writer Dana Hazels Seith, to create a coffee table book that celebrates the lounge’s unique history and infamy. Filled with rich and provocative imagery and sprinkled with insights from patrons (including Anthony Bourdain and Margaret Cho) and from the dancers, themselves, the book is an inside look at “Atlanta’s Oldest Gentlemen’s Club.” No Cameras will be available on Amazon, beginning January 29, 2014. All profits go to the Portfolio Center Scholarship FundOrder now.

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Ken Carbone Workshop

Ken Carbone visited PC last week and led a workshop for a project that will result in big news in the near future. Here is Portfolio Center at its best, with students in every discipline teamed up for the ultimate in creative communications collaboration.

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Portfolio Center and the Big Apple

Carbone Smolan, Pearlfisher, Sequel, Frog: What these names have in common, apart from being top design firms, is that all of them hired Portfolio Center graduates just a few weeks after this year’s portfolio review in New York City.

Each Fall, the days following their graduation are not a quiet time for Portfolio Center grads. Instead, they’re tucked away in their workspaces as usual, making changes to their books and trying to one-up one another with takeaway items to give to the industry professionals they’ll soon be meeting in the Big Apple. Their long hours are mirrored by the school’s administration, who work every year to make sure this amazing opportunity goes off without a hitch. As portfolios are being tweaked and reprinted, portfolio review invitations are being sent out to the top design and advertising professionals working today.

One crisp New York morning the review begins at 11 a.m. sharp and quickly picks up speed. For the rest of the day the room is full of guests from some of the country’s most respected companies and agencies, who listen to the graduates present their books. Every year these agencies accept the invitation to view Portfolio Center’s work, and every year they leave talking about the high quality of the work they’ve viewed. By six that evening, the graduates are hoarse but happy, and their visitors leave impressed, inspired, and—quite often—ready to hire.

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Save the Date! > Steve Heller Speaks at MODA

The Paul Rand Lecture Series presents: STEVE HELLER: Typology: Eccentric, Eclectic and Erotic Type. The event is FREE to all students anywhere however you must sign up on the MODA website (http://www.museumofdesign.org/).

(Please note: This 1p.m. lecture is a student only event).

Q’s > hank@portfoliocenter.edu 

This event is co-sponsored by: Portfolio Center, AIGA/ Atlanta Student Chapter and MODA.

Poster Design- Alexandra Rancier 

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The Fall Wall

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We applaud everyone’s efforts today as it was a super camaraderie and a lot of ‘on the go energy that was just the springboard needed to create a fabulous Fall ‘Wall Show.’ Kudos to everyone for this tremendous effort. Your sharing and the terrific accomplishment is a ‘Wall which you can now show off with great pride.  

Hank

PS: And a ‘special thanks to all the 1st quarter students who turned out for their 1st wall hanging that little difference makes a big difference!

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Autumn Grads 2013 Congratulations!!!

Portfolio Center autumn Graduation 2013 celebrates an amazing class— next stop NYC!!! Shown newly graduated: Andy Stewart, Meredith Morten, Abby Hunt, Kristen Murphy, Georgette Blay, Amanda Brennan, Jille Natalino, Blake Sanders, Joey Appie, Jenny Savage, Mary Harding, Brett Falcon, Bailey Andrews, Elizabeth Kelley, Joanna Milewski, Laura Woodall, and Kyle DeLoach.

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Congratulations to all the NEW Portfolio Center Grads!  

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"In case it seemed ambiguous, Thank you! Portfolio Center."

What a wonderful story coming from alum Anne Marie Purdy. Anne Marie is senior designer and art director for the Boeing Airlines account at DraftFCB in Chicago, where one of her projects is the fabulous 787 Dreamliner. Needing ‘special talent’ recently for a testimonial commercial spot, she was looking for someone who had flown on the Dreamliner prior to its pre-grounding. 

So after several rounds of auditions, fellow alum, friend, and designer  Katie Kosma was cast for the commercial. ”Just like old times,”Ann Marie’s note read. As she was on set directing her old buddy,”…it was that Purdy Kosma magic all over…" as if they’d never left Portfolio Center.

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The lasting connections between Portfolio Center alumni and students are significant and Portfolio Center is ever the incubator of these amazing relationships.

Hank

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Dream Maker

Chicago Magazine recently featured dream maker Winifred Gundeck in a feature story: 10 Things Winifred Gundeck Loves. Interviewing the rustic-chic jewelry designer sitting on her vintage Platner chair, she talks about her grandmothers watch and more. Winifred Grace her company is one of America’s leading custom jewelry designers. She talks about how as a young girl,”I wanted to have a business making and selling things.” Her beautiful jewelry uses exotic stones and materials ranging from bronze and silver to leather and fabric.

Winifred is a Portfolio Center alum. She lives in Chicago with her husband documentary filmmaker Benjamin FingerHut, and her one year old son, Alexander.

Hank

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Congratulations Buzz

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Buzz Busby designer of this years WhiteWave Annual Report won a prestigious Silver Award in the ARC 2013 International Awards. This years judging represents some of the most prestigious companies in the world including 90 different design firms and agencies from 20 different countries around the world. The competition awards overall excellence in annual reports including creativity and vital writing, and imaginative and original design.

Congratulations Buzz!

Buzz is also a Portfolio Center alum and faculty member. 

Hank

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Phantasmagorical Spiruvious

Among designers making a debut and headlining this years international Electric Daisy Carnival celebration in Las Vegas was designer Boris Kostov (PC alum). His surrealistic sculptures Spiruvious, showcased the fantasy and excitement of the carnivals illustrious and exciting atmosphere.

The intoxicating Electronic Daisy Carnival features some of the world’s most amazing electric music, visual arts and dance. The Carnival held recently in Las Vegas brought 150,000 attendees to see leading-edge experiences of sight and sound.

Hank 

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Student Life

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Goode Packaging

is a matter of ‘Principle,’ as HOW Design recognizes 10 Tasty Food Packaging designs and features Goode Company family restaurants new branding. Portfolio Center Alum.’s combine in creating the inspiring packaging as Ally Lack and Pam Zuccker, co-founders of the design firm Principle collaborate with copywriter Erin O’Connor, as well amazing talents photographer Terry Vine and illustrator Mike Guillory

The new eye-catching look of the packaging for what some might conclude is Houston’s best barbeque, maybe the best in Texas, uses rough cardboard, burlap and a refined scripting penmanship to position the Houston based restaurant chain. 

Principle creative director and co-founder Allyson Lack says the team wanted to tap into the 35-year-old company’s heritage and develop consistent brand standards. “Our role has been to help preserve their brand image that Houstonians love so much, and to unify all communications going forward so things feel integrated and unified,” she says. 

~o¿o~ < Hank

Bryn Mooth, former HOW editor authoring the article for HOW Design knows what she is talking about as she is focused on food and healthy living and the creator and writer for the food blog http://writes4food.com.  

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