Good design makes life easier. It solves problems. It streamlines processes. Portfolio Center alum Lauren Jung knows this, and her new site, theshelf.com, proves it. Shelf takes care of all the chores involved with price-conscious online shopping. It helps you shop for the stuff you want for the prices you’re willing to pay. As you shop, you bookmark each item you’d like to purchase and set up a price notification that alerts you immediately when the item goes on sale. Shelf shows you the lowest price after all promotions have been factored in, gives you all promo codes, and creates a chart of an item’s past prices so that you can decide whether to hold out for a bigger drop.
The idea for Shelf came as Lauren was painstakingly tracking the price of a Nooka watch she wanted, waiting for it to go on sale. After three weeks of constant monitoring, she bought it at 70% off the original price. Lauren says that at the same time she was “super-psyched” to get the great deal, it also occurred to her that it would be really nice if someone else could keep track of the pricing for future purchases. She knew just enough about coding and development to grasp the possibilities…And that’s where her significant other, Atul, a computer scientist, came in.
Last year, Lauren and Atul moved from North Brunswick, New Jersey, to San Francisco. He does the back-end development, while she concentrates on the design and the front end. Together, they’ve built the site with very little outside help, which is something they’re extremely proud of. The biggest challenge right now, Lauren says, is marketing, because neither of them has marketing experience. They recently began releasing on fashion blogs, offering giveaways to drive users to the site. Results have been better than expected, or as Lauren says, “It’s an experiment that’s looking pretty promising thus far.”
To learn more about Shelf, Lauren, and Atul, click here.