“The idea is a work and also the work is an idea,’ imagined philosopher Walter Benjamin back in his day— fast fwd. to the ‘013’s and think this is an excellent put-it-on-the-table if not challenge commentary via designer Yves Bhar opinioned via Co-Ed. Cliff Kuang, in FastCo Design on redefining the DESIGNERS BUSINESS MODEL…(http://www.fastcodesign.com/1665894/could-a-change-in-business-model-win-designers-a-place-in-the-c-suite)
It concerns the idea of ‘investing in clients whom you work for.’ Personally I really like the ideal as more importantly it challenges the designers role of leadership and taking it into the C-Suite and beyond to the world.
Pretty amazing and worth looking/thinking about as 60% of the FuseProject ‘revenues’ come from their entrepreneurship model— also 80% of their profits!
(one of fuseprojects first equity opportunities done for Jawbone)